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~ Effective
Display ~
by
Betty Chypre
Is your display safe? Your primary concern must be safety.
Straight-pin the corners if the table cover making hospital corners so no one can
trip on excess fabric laying on the floor. The display must be level
and sturdy. (Don't forget to take shims for table legs on uneven
floors, especially when exhibiting at an outdoor show.)
Step back after you've set up your display and take a good look: is it idiot-proof?
- Use Solid Color Fabric for Your Display Cover. Prints
are cheerful, but when you put your work directly on printed fabric,
the printed design screams for attention and competes with your product. The
bottom line: your work is overlooked.
- Display your work with pride.
That means clean, fresh-looking fabric, down to the floor. If
the back of your display is visible, drape fabric over that side too.
For wrinkle free table covers, use 54"-60" wide double-knit
fabric; when pulled out of the box after weeks or even
months storage,
it will drape beautifully, and no
wrinkles. Use space under your table to hide your stash of
extra inventory, out of sight.
Do You Have Adequate Lighting?Every display improves with light.
Even people who normally manage very well without lights need a
complete light setup if the light bulb overhead is burned
out; waiting for a janitor may mean losing several hours of
sales. If they can't see it, they won't buy it.
Set up a separate box or suitcase with:
- Lights: if
you don't have a professional lighting set up, clip on lights serve
well in the interim. If possible, the long flexible-arm
lights may be attached to your backdrop or part of your display and
it's easy to adjust the area of focus. Lighting is money
well-spent.
- Multi-plug outlets
- 3 or 4 extension cords, in different lengths.
Some promoters insist on heavy-duty cords with 3 prongs.
- A couple of 'cheaters (3-to-2 adapters.)
- Roll of duct tape to tape the cord to the floor so no one will trip on it.
- Extra 40-Watt bulbs. (Many shows will not allow larger bulbs; some state
200-Watt maximum per space. That gives you up to five
well-lit areas in your display.
- If you are planning to buy a ready-made
lighting system, you should be aware that some shows are banning halogen bulbs because they are hot and can cause a
fire. There are good systems with true-light or broad-spectrum bulbs which are excellent, but pose no fire hazard.
Create flexible modular display. You may have a 6x10" space
at one show, and a 10x10 corner space at the next.
Display your work as close to
eye-level as possible. If you want people to be attracted to your
work, they must see it.
Don't display your product flat on a table,
all on one level. The result is confusing to the eye. Nothing stands out
Display
your work at different heights , -think
of stair steps. This solves two problems: it makes your work
visible by separating it into groups, and displays in an organized
manner. Each piece will be seen
individually. It also brings your work closer to eye-level.
Slide
PVC pipe over the legs of
your table. Cut the pipe to a height that will add 8-12
inches or more to your table legs, or more. Card
table legs will take a piece of PVC pipe right up to the bracket. Make
sure your display is sturdy and won't tip.
Find the best type of display for your work: If you have framed photographs,
paintings, etc. it's more effective to hang
your work on a hinged vertical display. Inexpensive room-divider
screens, hinged shutters, or a similar arrangement work well. Large
paper clips make effective hangers if you open them into an 'S'
formation. Store them in a coffee can with a plastic lid. Have
you researched ready-to-buy display systems?
There are several types of ready-made wood displays that come apart or fold
down that look particularly appropriate with traditional or 'Country'
crafts.
There are several display systems made of hinged wire grid
panels. These are wonderful as display panels, and also help
define your booth space if you make a fabric back-drop for the backside
of the panel. It can be attached with Velcro or with small
ties. These are designed to be sturdy low-maintenance items
in contrast to home-made displays
If you buy a good commercial system, you can use the time you saved to increase your
production. Using tried and true solutions allows
you to focus on what you do best: design and produce your product.
Questions to ask about a commercial display unit:
Will it fit in my car/van?
Can I make it fit many different size/configuration spaces?
Think modular: your booth will never be the same size/configuration
twice. Commercial products usually take this into
consideration, but in the final analysis, you have to live with this
set up. Play a few games on graph paper to determine how
flexible your choice is.
Weight: Can I carry it
and set it up by myself? This is even more important for those who exhibit at shows alone.
Is it sturdy? Shelving units should carry some sort of information such as: "Holds
up to 50 lbs., 100 lbs, 200 lbs. etc." It's worth doing a little research to find your dream display.
Attractive work, well displayed, almost sells itself!
Dimensions:
23" W x 18" D x 27" H; 3 shelves 6" x23" $8.95 Ea. + $6.00 S+H (any
quantity). Make sure you order enough units for your
display. Drape fabric over the stair-step display and you are
ready for the show. -
Don't forget lights!
You can't have too much lighting in indoor shows, remember to bring
extra 40 watt bulbs, extension cords, and 3 to 2 plug adapters, - and
duct tape to tape the cord to the floor so you don't trip over it.
New England and Northeast Art and Craft Shows, Fairs in
AL,
AR,
CT,
DC,
DE,
FL,
GA,
IA,
IL,
IN,
KY,
LA,
MA,
MD,
ME,
MI,
MN,
MO,
MS,
NC,
NH,
NJ,
NY,
OH,
PA,
RI,
SC,
TN,
VA,
VT,
WI,
WV
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